Sophie Harrington

Email marketing is a top method for e-commerce businesses to engage customers, drive sales, and build brand loyalty. Even with the rise of social media, email still shows a high return on investment (ROI). Research shows email marketing brings an average ROI of $42 for every dollar spent. A solid email marketing campaign helps businesses Read More

Finding the right product is a key challenge for entrepreneurs. Whether you’re in e-commerce, dropshipping, or starting a new business, knowing market demand and competition is vital. Thorough market research helps you spot winning products that are profitable and sustainable. This guide outlines the steps to conduct market research, analyze trends, and validate product ideas Read More

In the fast-paced world of e-commerce, speed and convenience can sometimes come at the cost of legal clarity. For many new entrepreneurs, dropshipping feels like the perfect business model—low overhead, broad product choice, and flexible scalability. But what often gets overlooked are the legal minefields that come with selling someone else’s products online. From stolen Read More

As digital currencies move from niche to mainstream, more online retailers are exploring crypto payments online as an alternative to traditional transactions. The appeal is obvious: fast transfers, global accessibility, reduced fees, and a tech-forward customer experience. But while the promise is exciting, bitcoin checkout in e-commerce also comes with its own set of practical Read More

The key to a successful dropshipping store is choosing the right products. Today, starting an online store is easy, but competition is tough. It’s vital to select high-demand items that attract buyers and boost sales. Selling products that people actively seek increases your chances of profit and reduces the risk of unsold stock. Unlike traditional Read More

Running a successful dropshipping business goes beyond choosing the right products and marketing. Legal compliance is essential to shield your business from disputes and financial risks. This blog covers the vital legal agreements and policies every UK dropshipper should have. Why Legal Agreements Matter in Dropshipping Legal agreements outline the rights and duties of all Read More